Courageous Clients
Patrick Collister on the three winners of the Caples Awards.
women in advertising
Zabardasti Ki Baat
Rather than mirror society, advertising should strive to change it, argues Atiya Zaidi.
An Encounter With ‘Advertising’s Third Billion’
Ayesha Shaikh explores the opportunities and challenges for women pursuing an advertising career in the age of the Millennial.
An All Too Familiar Conundrum
Families play a huge role in empowering women and advertising needs to fundamentally change the stereotypes they live by.
Coming a Long Way and a Long Way Still to Go
Looking back over a span of 50 years, Zohra Yusuf reflects on the positive changes that have benefitted women.
Aurora Editorial: Jan-Feb 2022
Aurora's ed on what women in Advertising want in 2022.
What Women In Advertising Want In 2022
Twenty-one strong and successful women voice their opinion. Zeenat Chaudhary sums it all up.
Still a Matter of History, Not Her-Story
Despite decades of ‘progress’, advertising continues to be riddled with examples of gender stereotyping, writes Aneera Fareed.
“If I walk tall, it is because the team walks with me”
Interview with Ruby Haider, Chairman & CEO IAL Saatchi & Saatchi.
Too darned young?
Interview with Sabene Saigol - CEO, RED Communication Arts
Pink or blue?
Shattering gender stereotypes and teaching girls that they can be heroes too.
An encounter with 'advertising's third billion'
The opportunities and challenges for women pursuing an advertising career in the age of the Millennial.
What women in advertising don’t want
Here is a list of things they do not want to hear said from their male counterparts
Inching beyond the stereotype
Pakistani brands need to summon the courage to talk to women as people and not just 'housewives'.
Stepping onto the red carpet
The trials and tribulations of being a woman in a man’s account handling world.
Time to toughen up
To be successful, women in the ad profession will just have to work harder at it.
It’s a woman’s place
When it comes to social media marketing, women have a huge natural advantage.