Aurora Magazine

Promoting excellence in advertising

women in advertising

Courageous Clients

Courageous Clients

Patrick Collister on the three winners of the Caples Awards. Published
Zabardasti Ki Baat

Zabardasti Ki Baat

Rather than mirror society, advertising should strive to change it, argues Atiya Zaidi. Published
An All Too Familiar Conundrum

An All Too Familiar Conundrum

Families play a huge role in empowering women and advertising needs to fundamentally change the stereotypes they live by. Published
Too darned young?

Too darned young?

Interview with Sabene Saigol - CEO, RED Communication Arts Published
Pink or blue?

Pink or blue?

Shattering gender stereotypes and teaching girls that they can be heroes too. Updated
Inching beyond the stereotype

Inching beyond the stereotype

Pakistani brands need to summon the courage to talk to women as people and not just 'housewives'. Updated
Stepping onto the red carpet

Stepping onto the red carpet

The trials and tribulations of being a woman in a man’s account handling world. Updated
Time to toughen up

Time to toughen up

To be successful, women in the ad profession will just have to work harder at it. Updated
It’s a woman’s place

It’s a woman’s place

When it comes to social media marketing, women have a huge natural advantage. Updated