Zabardasti Ki Baat
Rather than mirror society, advertising should strive to change it, argues Atiya Zaidi.
women empowerment
Creating ‘Equal’ Spaces
Creating woman-friendly networking spaces.
“Beauty is a personal choice”
Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category.
Empowering Women Digitally
Achieving gender equality should become an integral part of policies to empower women.
Top 5 Women’s Day Ads of 2022
Sana Khadeja lists her favourite women empowerment-themed ads from this year.
Iyzil: Making Women Feel Safer
"Users can shake the phone, use the volume key, or the panic button on the app to be connected to our monitoring team"
TAFF-VTI: New dimensions in women empowerment
Empowering women, one skill at a time.
The portrait of a lady
Sahira Kazmi, director and producer, in profile.