Aurora Magazine

Promoting excellence in advertising

Wellness Industry

Redefining Wellness

Redefining Wellness

Lailamah Giselle Khan on navigating wellness sustainably. Updated 21 May, 2025 11:14am
A Universal Right or a Luxury for the Select Few?

A Universal Right or a Luxury for the Select Few?

Wellness should not be about individual effort alone. It should be about shaping systems, cities and communities, making wellness accessible to everyone, argues Shaista Ayesha. Published 02 May, 2025 01:44pm
Wellness and the Ad Agency

Wellness and the Ad Agency

Built on the ideals of innovation, Pakistan’s ad agencies are struggling to adapt to the needs of its newest workforce, writes Seema Jaffer. Updated 21 May, 2025 11:11am