Great Expectations
Noaman Asar discusses how Pakistani consumers have radically altered in their expectations and behaviour.
Wasim Akram
“Although creating a visually stellar TVC has its own charm, storytelling gives you a real high.”
In conversation with TVC director Umair Nasir Ali.
Celebrating 70 years of advertising
A profession in evolution
Stooping to new lows
A low-down of this year’s Ramzan-centric TV shows.