Downsizing on the Value
As inflation is set to persist, Omar Farooq reflects on how brands can still maintain their value proposition.
War on Gaza
Branding in a Time of Boycotts
Rather than pretend it is not happening, brands facing boycotts need to learn to connect with their audiences in a more meaningful manner, argues Nadeem F. Paracha.
The Top 5 TV Moments of 2023
Talha bin Hamid picks his Top 5 TV moments of 2023.
Hypocrisy or Authenticity?
The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan.
Why the Boycott Won’t Work
Why supporting Palestine through a blanket boycott of all foreign brands won't work in a country like Pakistan, explains S. Hyder.