Aurora Magazine

Promoting excellence in advertising

War on Gaza

Hypocrisy or Authenticity?

Hypocrisy or Authenticity?

The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan. Published 05 Jan, 2024 03:32pm
Why the Boycott Won’t Work

Why the Boycott Won’t Work

Why supporting Palestine through a blanket boycott of all foreign brands won't work in a country like Pakistan, explains S. Hyder. Updated 05 Jan, 2024 03:41pm