Struck by Wanderlust
Patangeer's Amtul Baweja and Fahad Tariq Khan in profile.
Vloggers
Brand Awareness Is Not Brand Love
Influencer marketing has become a double-edged sword, argues Raaj Kheraj.
The Rise and Rise of PR
Creativity has moved on, but ad agencies don’t seem to have realised it, argues Patrick Collister.
Understanding Influencer Marketing
Influencer marketing is much more than celebrity marking, but do we know the difference? Raaj Kheraj poses the question.
Great expectations
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.