Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
Updated 25 Sep, 2024 01:47pm
Drawing upon the contrasts between the Millennials and Gen Z, Urooj Hussain looks ahead to what brands can expect from Gen Alpha.
Published 18 Jan, 2024 10:04am
Can Pakistan’s content creators do it?
Published 24 Apr, 2019 10:01am
Why media planners need to gain an in-depth understanding of how both mainstream and digital media work.
Updated 22 Feb, 2019 10:31am
Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI.
Published 03 Jul, 2018 10:31am
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
Published 07 Jun, 2018 01:09pm
How social media is impacting internal tourism in Pakistan.
Updated 13 Aug, 2018 10:31am