A Universal Right or a Luxury for the Select Few?
Wellness should not be about individual effort alone. It should be about shaping systems, cities and communities, making wellness accessible to everyone, argues Shaista Ayesha.
UNICEF
Forging ahead
Saba Khalid, Founder, Aurat Raaj, in profile.
High5s for health
Unilever’s brand Lifebuoy celebrated Global Hand washing Day in Karachi with the theme, ‘High5forHandwashing'.
Working for a higher purpose
There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives.
Mediators Win Big At IPRA Golden World Awards
The PR consultancy raised awareness for polio and other childhood diseases in Pakistan.
Learning from the activists
What brands can learn from activism.
Beyond cricket
Football, if developed properly, can become a popular choice for brand sponsorship.