Saba Khalid, Founder, Aurat Raaj, in profile.
Updated 18 May, 2019 01:00pm
Unilever’s brand Lifebuoy celebrated Global Hand washing Day in Karachi with the theme, ‘High5forHandwashing'.
Published 26 Jul, 2018 06:23pm
There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives.
Published 04 Dec, 2017 09:47am
The PR consultancy raised awareness for polio and other childhood diseases in Pakistan.
Updated 26 Oct, 2017 12:59pm
What brands can learn from activism.
Updated 26 Jul, 2018 10:46am
Football, if developed properly, can become a popular choice for brand sponsorship.
Updated 10 Jul, 2018 03:20pm