Time to Get Bored
To up their creative results, ad agencies and clients need to
foster a culture of boredom, argues Umair Saeed.
Umair Saeed
AI and the Yellow School Bus
As exciting as the potential of AI may be, it is imperative that governments and civil society continue to work and lobby for its regulation and accountability, writes Umair Saeed.
Meeting greater expectations
Flexibility and the freedom to experiment and fail are the key components to retention in today’s ad agency world...
Beauty is the beast
Umair Saeed shames an industry that undermines the self-confidence of both women and men.
An original in every sense
Remembering Aamir A. Mallick (1970-2018)
The best online is OOH
How OOH is set to bolster digital marketing in Pakistan.
Measuring the impact of sports marketing
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.
No excuses for blandness
Why strict guidelines governing the advertising for Islamic banks do not excuse their blandness.
DID MOBILE TECHNOLOGY SHRINK MY TV?
What happens when attention spans come at a premium.
How not to annoy your audience
Why brands need to create mini duration ads aimed at engaging audiences.
Goodbye creativity?
Examining the reasons behind the deteriorating quality of creative work in Pakistan.
Show me the money!
Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters.
Staying in love
The COO of Blitz Advertising on his toxic, love-hate relationship with the world of advertising.
"Nobody puts either money or the effort behind training people"
Umair Saeed, COO, Blitz Advertising on the entrenched mindsets within the advertising profession.