Talking Heads 2023
Aurora polls Pakistan’s agency heads.
Umair Kazi
Dad’s Nostalgia Kitchen, 2045
Umair Kazi imagines himself in 2045… until he is plunged back into reality…
Is Your Creative Energy Renewable?
What to do when you feel you have run out of creative fuel.
The Gentleman’s Guide to Women in Advertising
Umair Kazi goes out on a limb.
Digital Literacy 2.0: The Creator Economy
The alignment of digital literacy with creative literacy could unlock the doors to untold new opportunities for young people.
883 to Infinity
Two episodes down the road and the ‘883 Infinity’ podcast is gradually picking up.
The Case for Counterintuitivity
From 'The Candy Jar: Good Ideas to Chew On' – an online series.
Interview: Umair Kazi
Partner, Ishtehari, on the after effects of Covid and how working remotely may be his ticket to an island in Thailand.
Covid-19 Kindness
Umair Kazi in generous mode shares two ideas he encourages you to bring to life.
Staying on Topic
Like it or not, topical marketing is the current new black, and it would be wise to pay attention and learn.
Come dine with me! (part V)
Umair Kazi invites three of the world's [secret] greatest copywriters to munch on takeout food.
When agencies are bored
How to gear up when business is slow.
You are the hashtag
How to capitalise on the momentum of social media trends.
Thanda Josh!
A review of Josh's latest campaign.
How to find the right influencer for your e-commerce brand?
Every influencer community is a constantly changing ecosystem that is self-regulated by its inhabitants.
Lost on the activation highway
Social media has provided activation a new lease of life. So why are activation agencies not taking advantage?
Sometimes life is just a pitch!
How to win at pitches.
Catching the creative keera
Umair Kazi, Partner, Ishtehari, in profile.
How Pakistani are you?
The experiences that make us truly Pakistani.
Top 5 WTF Moments of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Branding Pakistan
Advertising professionals on how they would carve a new brand identity for Pakistan.
Dear client, you are fired!
An exasperated adman on the classic symptoms of a nightmare client.
Ideas and the executioner’s axe
Even the best ideas can become bad ideas if they are not executed properly.
Sauces and spices and all that’s nice
The sauces and spices category in Pakistan is ripe with possibilities.