Transformation in Progress
The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob.
Uber
Navigating the Roads with TPL
TPL Corps introduces TPL Maps, a navigation app that caters to all consumers.
Can Pakistani Telecoms Achieve Their Uber Moment?
Are the telecoms adapting to the demands of a new generation? Yasmin Malik poses the question.
I Think, Therefore I Brand
In a woke world, brands need to use their minds to win their audiences’ hearts.
Uber leverages Careem
What Uber’s buyout of Careem means.
Peshawar, pakols and namkeen karahi
How home-grown start-ups are re-shaping consumer lifestyles in Peshawar.
Let the sparks fly
Interview with Wali Tirmizi, COO, Teeli.
Countering cyber attacks
Preventive measures organisations should follow to minimise cyber security threats.