Why Is Pakistan’s News Media Ignoring Gen Z?
Gen Z are interested in the news. They are just not interested in the way it is presented to them by the country’s news media organisations, argues Zahra Salah Uddin.
TV Viewership in Pakistan
Television Viewership FY 2022-23
Source: Medialogic
TV viewership trends FY 2016-17
Television viewership trends across Pakistan.
Which media exactly? And the winner is...
Print, TV, Cinema, Out of Home, digital and radio compete in a media pageant.
DID MOBILE TECHNOLOGY SHRINK MY TV?
What happens when attention spans come at a premium.