Fear and Mediocrity
Ruled by fear, agency people opt for the mediocre.
TV commercials
“I have learned that we have to locally develop our clients”
Aleem Durrani, Founder & CEO, Media Pulse, speaks to Mariam Ali Baig about the media landscape post-pandemic
"As an industry, we have to understand that we are a bothersome disturbance"
Atiya Zaidi, MD & ECD, BBDO Pakistan, speaks to Aurora about her journey to the top and what it takes to be a successful creative.
The censorship dilemma
Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime.
How to waste money, bankrupt channels and drive audiences crazy?
The pursuit of cheaper airtime by clients is forcing TV networks to extend their ad breaks to ridiculous lengths.
Noises on
The media needs to be reined in as well as improved, but who is going to do it?
Being superhuman
Eight reasons why working in the advertising industry is simply awesome!