Why the Reports of TV’s Death Have Been Greatly Exaggerated
Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
TV advertising
Media Advertising Spend FY 2022-23
Source: Aurora in consultation with industry experts
I Still Don’t Know What You Did Last Summer
Tyrone Tellis on why our industry requires a reframe when it comes to media spending.
The Length Between a Click and a Skip
Taimur Tajik comments on ads, both short and long, that make the cut.
Television Viewership FY 2022-23
Source: Medialogic
“We are in a period of transition, and the question is, how do we prepare for this to ensure we provide the best solutions for our clients?”
Ateeq-ur-Rehman, CEO, GroupM, speaks to Aurora about how his company is preparing for the transition towards more digitally engaged audiences.
“We Need To Future-Proof Our Brands”
Muhammad Sarwar Khan, Director & CEO, IG Square, speaks to Aurora about why brands need to re-engineer their marketing landscape
Noises on
The media needs to be reined in as well as improved, but who is going to do it?