Media ad spend: break-up per medium (FY 2018-19)
Source: Aurora in consultation with industry experts
TV ads in Pakistan
Not Pakistani enough
Did Shan’s new commercial miss the mark?
Media advertising spend 2016-17
An overview of TV, Digital, OOH and Radio spend.
The censorship dilemma
Advertising practitioners reflect on the draconian impact of censorship on TV advertising under the Zia regime.