The Rise of the Short, Cut Reel
Why watch an entire series when snippets will do? Siham Basir comments on a growing trend among younger audiences.
TV
“Earlier, people only talked about Indian content. Now it’s about Pakistan and that is a big achievement for the industry”
Abdullah Kadwani & Asad Qureshi, Directors, 7th Sky Entertainment, speak to Aurora about changing audience preferences and viewing patterns and their impact on the entertainment industry.
Why Is Pakistan’s News Media Ignoring Gen Z?
Gen Z is interested in the news. They are just not interested in the way it is presented to them by the country’s news media organisations, argues Zahra Salah Uddin.
Why the Reports of TV’s Death Have Been Greatly Exaggerated
Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
Meme Mandi
Mamun M. Adil on Heeramandi and the memes it has inspired.
Reality Check on Pakistan’s Digital Boom
Umair Saeed discusses the critical challenges that come with the shift to online media and how the industry can best address them.
Stuck Between a Rock and a Hard Place
Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty.