Aurora Magazine

Promoting excellence in advertising

TV

Why Is Pakistan’s News Media Ignoring Gen Z?

Why Is Pakistan’s News Media Ignoring Gen Z?

Gen Z are interested in the news. They are just not interested in the way it is presented to them by the country’s news media organisations, argues Zahra Salah Uddin. Updated 07 Nov, 2024 04:32pm
Meme Mandi

Meme Mandi

Mamun M. Adil on Heeramandi and the memes it has inspired. Updated 29 Jul, 2024 12:59am
Stuck Between a Rock and a Hard Place

Stuck Between a Rock and a Hard Place

Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty. Updated 12 Jul, 2024 02:44pm