The Enduring Magic of the Jingle
Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.
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A Good Time To Be Creative?
Zohra Yusuf discusses the trends that impacted creativity in advertising over the past 25 years.
A Pop Culture Without Brands
Our brand communication is failing to make it into the annals of Pakistani pop culture.