Aurora Magazine

Promoting excellence in advertising

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For the Sheer Fun Of It

For the Sheer Fun Of It

From his American shores, Oswald Lucas looks at how advertising is done there and here – and concludes Pakistani advertisers need to have much more fun. Published 01 Aug, 2025 11:04am
A Few of my Favourite Things

A Few of my Favourite Things

Batool Habib Curmally, Head of English Copy and Associate Creative Director, Spectrum VMLY&R, picks her favourite ads. Updated 31 Oct, 2023 04:53pm