Aurora Magazine

Promoting excellence in advertising

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Hypocrisy or Authenticity?

Hypocrisy or Authenticity?

The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan. Published
Working for a higher purpose

Working for a higher purpose

There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives. Published