The Death of the Holding Company
Pretty inevitable unless they put creativity at the forefront, writes Faraz Maqsood Hamidi.
The D'Hamidi Partnership
Womancipation
The more women in advertising the better, writes Faraz Maqsood Hamidi.
Is your agency stuck in the mushy middle?
On the importance of owning a clear competitive space.
Who killed advertising?
A review of Ken Auletta's bestseller Frenemies.
The partner with the ship – Adil K. Mirza (1968-2017)
A tribute to Adil K. Mirza, co-founder of The D'Hamidi Partnership.
Engro Corp moves over to Bond Advertising
Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process.
Zong takes to the skies
Will the D’Hamidi’s new TVC lead Zong to new heights?
Confessions of a used car salesman
Giving customers the right reasons to buy.