How to Make the Extreme Mainstream
Faraz Maqsood Hamidi on how to make bold ideas acceptable.
The D'Hamidi Partnership
“It’s an accolade that directs a slant of light on the value of independent agencies”
Uzma Khateeb-Nawaz speaks to Faraz Maqsood Hamidi, Founder and Chief Creative Officer, The D’Hamidi Partnership about the agency’s recent inclusion in the ‘the top independent agencies of the world’.
A Few of My Favourite Things
Sarah Saifi, Founder, Drama Queen Productions, lists her favourite ad campaigns.
The East-West Convergence and Divergence
To be more effective, advertisers need to understand the nuances that drive different consumer cultures, argues Tamoor Mir.
The Death of the Holding Company
Pretty inevitable unless they put creativity at the forefront, writes Faraz Maqsood Hamidi.
Womancipation
The more women in advertising the better, writes Faraz Maqsood Hamidi.
Is your agency stuck in the mushy middle?
On the importance of owning a clear competitive space.
Who killed advertising?
A review of Ken Auletta's bestseller Frenemies.
The partner with the ship – Adil K. Mirza (1968-2017)
A tribute to Adil K. Mirza, co-founder of The D'Hamidi Partnership.
Engro Corp moves over to Bond Advertising
Engro Corp has appointed Bond Advertising as its new creative agency following an extensive pitching process.
Zong takes to the skies
Will the D’Hamidi’s new TVC lead Zong to new heights?
Confessions of a used car salesman
Giving customers the right reasons to buy.