Aurora Magazine

Promoting excellence in advertising

The Body Shop

Duty Matters II

Duty Matters II

In the second part of his article on Brand Duty, Julian Saunders unveils his sustainable manifesto for difficult times. Published
Sustainability and Reputation

Sustainability and Reputation

To be healthy, dynamic and successful, building in sustainability as a core brand value is the only way forward. Published
I survived. I soared.

I survived. I soared.

Beauty brands present a canvas to women who carry tales of heroism on their skin. Updated
Then or now?

Then or now?

Was advertising ever effective? Updated