Just Saying
Aurora's editorial from the July-August 2024 issue.
textiles in pakistan
“Why are our governments never business-friendly?”
CEO, Nishat Linen, speaks to Aurora about the success
of her brand and the challenges posed by the present economic environment.
A Certain Timelessness
Sophia Khan explores the reasons why Pakistani households have
favoured Galleria Gultex for over 90 years.
Recycle, Reuse and Repeat
In light of growing legislation and consumer awareness regarding the sourcing and reusing
of textiles, Nazish Shekha assesses the implications for Pakistan’s textile and fashion industry.
The Transformative Power of Collective Efforts
Alifya Sohail charts the journey of Behbud Association, Karachi.
The Ethos of the Craftsman and the Eclecticism of the Contemporary Fashion Design House
Zeb Bilal traces the origins of Pakistani textile design and its expression in today’s fashion houses.
A Magical World of Modern Marvels
A day in the life of Batool Habib Curmally, Associate Head of Marketing, Image Pakistan
“We want to be that brand people come to when seeking comfort”
Mehvish Waliany, CEO, Alkaram, speaks to Mamun M. Adil about the brand’s evolution and future plans.
Balochistan’namah
Naheed Jafri recounts her journey of exploration into Balochistan and why its traditions of exquisite textile weaving and embroidery are intrinsic to the story of this province.