“Earlier, people only talked about Indian content. Now it’s about Pakistan and that is a big achievement for the industry” Abdullah Kadwani & Asad Qureshi, Directors, 7th Sky Entertainment, speak to Aurora about changing audience preferences and viewing patterns and their impact on the entertainment industry. Published 10 Mar, 2025 09:44am
Comfort Food Done Well Zahrah Mazhar examines the enduring allure of Pakistani TV dramas. Updated 04 Mar, 2025 10:45am
The Future of Reality and Format Shows Jerjees Seja sees a bright and engaging future for Pakistan’s TV industry. Updated 30 Aug, 2024 03:30am
The Agrarian Thespian Shahrezad Samiuddin profiles farmer and actor Samiya Mumtaz. Updated 03 Oct, 2024 10:57am
The Viral Fairy Tale Is virality really something we should be running after? Published 24 May, 2023 04:05pm
