Aurora Magazine

Promoting excellence in advertising

Technology and automobiles

Crouching Jaguar, Hidden Agenda?

Crouching Jaguar, Hidden Agenda?

Talha bin Hamid on whether the Jaguar rebrand is a failed attempt or a marketing dream come true. Updated 04 Dec, 2024 05:04pm
The high stakes of surviving

The high stakes of surviving

Mazhar M. Chinoy on the implications of the economic trials faced by Pakistan’s automotive industry. Published 30 Dec, 2019 10:28am
Volkswagen Rebrands

Volkswagen Rebrands

Does VW’s new logo aim to give the company an image makeover? Updated 19 Sep, 2019 10:33am
A fast and furious competition

A fast and furious competition

Will the multiple car launches in Pakistan change the paradigm of the automotive industry? Updated 18 Jul, 2017 09:53am
Fuelled by technology

Fuelled by technology

How technology has started to disrupt Pakistan's automotive industry. Published 05 Jan, 2016 11:35am