Aurora Magazine

Promoting excellence in advertising

Technology and automobiles

Crouching Jaguar, Hidden Agenda?

Crouching Jaguar, Hidden Agenda?

Talha bin Hamid on whether the Jaguar rebrand is a failed attempt or a marketing dream come true. Updated
The high stakes of surviving

The high stakes of surviving

Mazhar M. Chinoy on the implications of the economic trials faced by Pakistan’s automotive industry. Published
Volkswagen Rebrands

Volkswagen Rebrands

Does VW’s new logo aim to give the company an image makeover? Updated
A fast and furious competition

A fast and furious competition

Will the multiple car launches in Pakistan change the paradigm of the automotive industry? Updated
Fuelled by technology

Fuelled by technology

How technology has started to disrupt Pakistan's automotive industry. Published