Microsoft’s new paradigm shifting positioning strategy may redefine how the business of console gaming is conducted.
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Lego's first global campaign in 30 years aims to push boundaries.
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How disruption is threatening Gillette's dominance.
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What lies ahead for Elon Musk.
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Does acquiring Costa make sense for Coke?
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Alibaba goes marching on.
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During her 12 years’ tenure as CEO, PepsiCo, she never let her gender or origin define her.
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Starbucks provides a road map for brands on how to tackle a crisis.
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Facebook announce a dating feature that is set to compete with Tinder and Match.
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The resurgence of consumer banking and finance.
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As the demand for sustainably-sourced products surges gobally, Pakistani products have a huge potential to cash in big.
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How Jeff Bezos' vision has transformed Amazon into the world’s largest online shopping retailer.
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As the Famous Five turn 75, they embark on an adventure as brand ambassadors for Great Western Railways.
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Can Uber’s new CEO Dara Khosrowshahi help the company overcome its myriad technological and public scandals?
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What Alibaba can teach e-commerce websites anywhere in the world.
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