Aurora Magazine

Promoting excellence in advertising

Tariq Ziad Khan

The Last of the Great Console Wars?

The Last of the Great Console Wars?

Microsoft’s new paradigm shifting positioning strategy may redefine how the business of console gaming is conducted. Published 27 Dec, 2020 04:06pm
Building the future

Building the future

Lego's first global campaign in 30 years aims to push boundaries. Updated 07 Jan, 2020 10:17am
Nooyi steps down

Nooyi steps down

During her 12 years’ tenure as CEO, PepsiCo, she never let her gender or origin define her. Updated 27 Aug, 2018 10:43am
Aakhir dil hai Pakistani

Aakhir dil hai Pakistani

As the demand for sustainably-sourced products surges gobally, Pakistani products have a huge potential to cash in big. Updated 19 Jan, 2018 09:25am
The Amazon model

The Amazon model

How Jeff Bezos' vision has transformed Amazon into the world’s largest online shopping retailer. Published 11 Dec, 2017 03:51pm
Open sesame!

Open sesame!

What Alibaba can teach e-commerce websites anywhere in the world. Updated 06 Aug, 2018 12:53pm