A Cuppa With Pakistan’s Sweetheart
The Mezan Ultra Rich Tea campaign is far from stereotypical tea making procedures and conversations.
Tapal Danedar ad
Bewildering contradictions
Are our ads finally breaking gender stereotypes?
Campaign Watch
A review of the latest advertising campaigns.
When pioneering brands became lifestyle influencers
The trajectory of the branded journey.
Tapal's journey to the top
How the brand has evolved from a chai ki dukan to Pakistan’s largest selling tea.
Breaking the stereotype – one cup of tea at a time
Tapal's recent ad campaign aims to break gender stereotypes and celebrate modern, independent women.
Tea wars – Lipton and Tapal battle it out
Lipton and Tapal battle it out while other brands ride the wave for a bit of a free drive.