Build Brands, Not Products
Shoaib Qureshy discusses how local brands can beat multinationals and delight their customers.
Tapal
The Great Pakistani Brand Brawls
Ayesha Aman writes about how brand battles have defined Pakistani advertising.
World Cup ’23 and Brands: On a Winning Streak?
Have brands taken advantage of the ‘cricket season’ effectively?
“Digital transformation is a great term that can be hashtagged on LinkedIn”
Javed Jafri, Media, Data and Digital Lead, Unilever Pakistan, speaks to Mamun M. Adil about the ever-changing media space in light of increasing digitisation and AI.
What Makes a Pakistani Brand?
Sheikh Adil Hussain discusses the different components that go into creating a successful Pakistani brand.
A Cuppa With Pakistan’s Sweetheart
The Mezan Ultra Rich Tea campaign is far from stereotypical tea making procedures and conversations.
Food Advertising At Its Finest
Talha Bin Hamid highlights some of the more meaningful, insightful and effective ads from this past year.
Repositioning culture for brand success
Why not embrace Pakistan's cultural narratives to ensure that your brand stands out.
Tapal's journey to the top
How the brand has evolved from a chai ki dukan to Pakistan’s largest selling tea.
Celebrating 70 years of advertising
A profession in evolution
Breaking the stereotype – one cup of tea at a time
Tapal's recent ad campaign aims to break gender stereotypes and celebrate modern, independent women.