Mobile First and Last Mehwish Aslam discusses how Gen Z’s lifestyle culture is shaping media choices and brand strategies. Published 10 Mar, 2025 10:59pm
“Advertisers come to us because we have mastered the art of showing their advertising to the people who will buy their product” Raihan Ali Merchant, Chairman and Founder, Z2C, speaks to Aurora about the constants in the media industry and his next big idea. Updated 21 Jan, 2025 01:41pm