Aurora Magazine

Promoting excellence in advertising

Talha bin Hamid

Keep Calmala and Carry Onala

Keep Calmala and Carry Onala

Talha bin Hamid on how Kamala Harris' lack of brand building may have contributed to her defeat in the US presidential elections. Updated 20 Nov, 2024 04:12pm
Ode to Servis Shoes

Ode to Servis Shoes

How the Servis Shoes ad from 2012 came back with a bang in 2020 to entertain us. Updated 24 Jun, 2020 03:11pm
Huawei Vs Trump

Huawei Vs Trump

The war between Huawei and Trump heats up. Updated 08 Jun, 2019 10:21am
Selling change

Selling change

Does Imran Khan’s election campaign strategy mirror Donald Trump’s? Updated 06 Oct, 2018 11:48am
Eid-vertising

Eid-vertising

Why is all festive advertising ridden with clichés? Published 20 Aug, 2018 04:43pm
A toxic World Cup

A toxic World Cup

While existing players are downplaying their campaigns, Chinese sponsors are ensuring unprecedented visibility. Updated 21 Jun, 2018 03:25pm
Branding purity

Branding purity

Consuming packaged and branded items may not always guarantee an unadulterated and healthy food experience. Updated 01 Aug, 2017 11:28am
Meet the Plurals

Meet the Plurals

It seems only yesterday that Millennials were the IT people. No more. Make way for the plurals. Published 26 Jul, 2017 05:21pm
Rising from the ashes

Rising from the ashes

Will Samsung learn from its past mistakes and have a spectacular 2017? Updated 20 Mar, 2017 02:30pm
Optimistic or overpriced?

Optimistic or overpriced?

Is Snap (Snapchat’s parent company) going public really a good idea? Updated 03 Mar, 2017 01:04pm
For the greater good

For the greater good

No matter what Hollywood or Bollywood does, we have our own values which need to be reflected in our dramas and ads. Updated 13 Feb, 2017 12:53pm