Food For Thought
Why are Eid-ul-Azha ads so lacklustre or restricted in number compared to those aired during Ramzan and Eid-ul-Fitr?
Talha bin Hamid
Patriotism vs Utopianism: The Dilemma of Pakistani Ads
As the country celebrates Pakistan Day, Talha Bin Hamid opines that patriotic advertising doesn’t necessarily have to feature the national flag or anthem. It can just feature effective storytelling and social messaging.
Boulevard of Impossible Dreams?
Talha bin Hamid on the strange allure of YouTube sponsorships and how mediocre products find their way to our screens – and wallets.
Keep Calmala and Carry Onala
Talha bin Hamid on how Kamala Harris' lack of brand building may have contributed to her defeat in the US presidential elections.
Baby Baji, Tere Bin or... Kuch Ankahi?
Which drama do you think is the best?
Sneaking Through the Back Door
Talha Bin Hamid’s take on the new sound platform sponsored by a tobacco company.
Trump Lost, But His Strategy Worked
Why Trump’s supporters will always remain loyal – and why that’s worrying.
Ode to Servis Shoes
How the Servis Shoes ad from 2012 came back with a bang in 2020 to entertain us.
Top of the world is only the beginning
Pakistan ranked top holiday destination for 2020 by Conde Nast Traveller.
Huawei Vs Trump
The war between Huawei and Trump heats up.
“A Bykea ride is cheaper and faster than a rickshaw ride”
In conversation with Muneeb Maayr, Founder, Bykea
Selling change
Does Imran Khan’s election campaign strategy mirror Donald Trump’s?
Eid-vertising
Why is all festive advertising ridden with clichés?
Just what the doctor ordered
How AI is delivering wonders in healthcare.
You can’t have your planet and eat it too!
Can we reverse the damage to the environment in a meaningful way?
A match made in heaven
This year, Wimbledon was eclipsed. By a T-shirt...
The marvel of Marvel Cinematic Universe
Over a period of 10 years, Marvel has continued to enthral and mesmerise the audience with with their amazing movies.
A toxic World Cup
While existing players are downplaying their campaigns, Chinese sponsors are ensuring unprecedented visibility.
You’ve got (hate) mail!
Is Sarahah internet’s new self-esteem metre?
Princess Diana – A hapless victim or savvy manipulator?
How Princess Diana used the media and her universal appeal to drive her charitable work.
Branding purity
Consuming packaged and branded items may not always guarantee an unadulterated and healthy food experience.
It’s time we import a touch of patriotism
Instead of importing cars and bed linen from abroad, we need to import their attitude and love for their own country.
Meet the Plurals
It seems only yesterday that Millennials were the IT people. No more. Make way for the plurals.
In conversation with Junaid Iqbal, CEO, Careem Pakistan
The CEO of Careem Pakistan talks about how Careem plans to make further inroads into the Pakistani market.
Rising from the ashes
Will Samsung learn from its past mistakes and have a spectacular 2017?
Optimistic or overpriced?
Is Snap (Snapchat’s parent company) going public really a good idea?
For the greater good
No matter what Hollywood or Bollywood does, we have our own values which need to be reflected in our dramas and ads.