A Legendary-Level Marketing Case Study in the Making
Syed Amir Haleem comments on the battle lines that have been drawn between Twitter and Threads.
Syed Amir Haleem
Happy As A Crazy Cow
Syed Amir Haleem on why brands are making programmatic advertising an integral part of their media strategy.
The Covid-19 Crisis Playbook
Syed Amir Haleem, CEO, Kueball, defines the new best practices for brands.
Come Dine With Me!
Which celebrity from the world of advertising, or otherwise, would you invite for dinner?
Don’t bet your brand’s digital budget on a traditional agency
Bad, bad idea!
Musings over horrid coffee
Digital media will have to fall in line with other media and deliver intelligent dialogue when engaging with consumers.
Harmonise or go bust
Inconsistencies abound along the hazardous path to mastering digital platforms for agencies and brands.
The art of appointing great agencies
Clients are leading both their brands and the profession down the garden path of mediocrity.
The excitement of constant change
Syed Amir Haleem gives his digital predictions for 2018.
The Top 5 Viral Moments of 2017
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Making a cause of it
How brands can win their consumers’ share of heart.
The new iPhones – Nothing different
Are Apple’s days as a trailblazer and leader in innovation over?
The straight-talking pro
Syed Amir Haleem, CEO, Kueball Digital, in profile.
What makes content go viral
Three tried-and-tested techniques to make your content multiply like a rabbit on little blue pills.
Hiring monkeys
By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity
How to waste money, bankrupt channels and drive audiences crazy?
The pursuit of cheaper airtime by clients is forcing TV networks to extend their ad breaks to ridiculous lengths.