Looking Good in Times of Stress
Mamun M. Adil examines how beauty and personal care (BPC) brands are adapting their strategies to meet the changing expectations of their increasingly cost-sensitive and well-informed consumer base.
Swiss Miss
Swiss Miss Has A Makeover
A legacy brand bounces back.
Hitting the beauty spot
Naya Pakistan is the buzzword of 2018, yet something has to be said for the purana Pakistan that thrives within.