The Enduring Magic of the Jingle
Pakistani jingles have left an indelible mark on our culture as well as on the ad industry, writes Sumaira Mirza.
Sumaira Mirza
Cadbury Pitches Women’s Cricket
Cadbury Dairy Milk collaborates with the Pakistan Cricket Board to empower female cricketers.
Living, Not Just Loving the Brand
Gen Z will not respond to traditional advertising – you have to make them inhabit your brand, argues Sumaira Mirza.
What Women Want
You will only find out if you pay attention to the detail that makes up their lives, writes Sumaira Mirza.
Hits and Misses 2021
Which campaigns worked in 2021? And which ones didn't?
The Curse of the Skip the Ad Arrow
Digital audiences can now not just ignore your ad, they can potentially opt out of engaging with your brand ever again.
Steering the Dream
Zeenat Chaudhary profiles Sumaira Mirza, Executive Creative Director, Create Think Tank.
How food, travel and tech sites are encashing big sporting events
How international sports events have a knock-on effect on a number of different categories.
A few of my favourite things
Creative Director, Spectrum Y&R Pakistan, picks her eight favourite ads.