Aurora Magazine

Promoting excellence in advertising

strategy 101

Learning the Rules of Engagement

Learning the Rules of Engagement

Khalid Naseem on how the engagement economy has created a paradigm shift in the strategic planner’s role. Updated 03 Sep, 2021 03:39pm
Strategy 101

Strategy 101

The role of strategists in today’s advertising scene. Updated 16 Dec, 2020 01:10pm