The New Influencer
Sheryar Latif discusses the emergence of
AI as marketing’s most potent influencer.
Storytelling
Not So Holier Than Thou
Ayesha Aman reviews the marketing gimmickry that surfaces in the month of Ramzan.
Telling the Right Story
Sarah Siddiqui discusses the importance of effective storytelling.
If Only Florence Nightingale Had a Dashboard
Despite their obvious benefits, dashboards are imperfect tools, writes Ans Khurram.
Haroon and the Ad-Blocker
Utopia or dystopia? Umair Kazi imagines a world without ads.
The Extraordinary Power of Storytelling
In times of crisis, smart brands resort to stories rather than consumer promotions.
Storytelling for Success
How the age-old art of storytelling can bring brands to life.
Learning Storytelling Through Video-Gaming
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
The science of storytelling
Why great storytelling is crucial to advertising.