Reviving Pakistan’s Great Advertising Legacy 2.0
Ad Mad Dude lists 15 key insights for a creative renaissance.
stereotypes
There are Men (and Then) There are Men
Stereotyping works both ways and advertisers must strive for balance in their depictions of both men and women, opines Tyrone Tellis.
Zabardasti Ki Baat
Rather than mirror society, advertising should strive to change it, argues Atiya Zaidi.
Still a Matter of History, Not Her-Story
Despite decades of ‘progress’, advertising continues to be riddled with examples of gender stereotyping, writes Aneera Fareed.
Get over the white-o-meter!
Why the crackdown on fairness creams is definitely a good thing.