While existing players are downplaying their campaigns, Chinese sponsors are ensuring unprecedented visibility.
Updated 21 Jun, 2018 03:25pm
Drawing on the PSL experience, brands should take concerted steps to better measure their ROI on their sports marketing.
Updated 30 May, 2018 01:42pm
Brands need sports to live. It is a symbiosis. Sports also need brands to survive.
Published 21 Sep, 2017 11:57am
The PSL will have an uphill task if it is to survive – and much will depend on how it's marketed.
Updated 14 Jun, 2016 01:30pm
From sponsoring clubs like Arsenal and Chelsea to tournaments like the ICC, how Emirates nailed sports marketing.
Updated 06 Oct, 2015 05:34pm