“The boldest clients are those who let people play with their brands”
Sophia Khan speaks to David Wheldon, President Emeritus,
World Federation of Advertisers (WFA) and Non-Executive Chair, Pablo London.
Sophia Khan
Easypaisa Sets a New Safety Standard for OOH
Sophia Khan on the hidden dangers of Pakistan’s outdoor advertising industry and how Easypaisa’s ‘Insured Billboards’ campaign is pushing the industry towards greater accountability and safety.