“Sports journalism is such a rich field; there is a goldmine of stories waiting to be covered”
Sophia Khan interviews Anushe Engineer, winner of the 2024 AIPS Young Reporter award for her feature, ‘It’s all or nothing for Arshad Nadeem in Paris’.
Sophia Khan
“The boldest clients are those who let people play with their brands”
Sophia Khan speaks to David Wheldon, President Emeritus,
World Federation of Advertisers (WFA) and Non-Executive Chair, Pablo London.
Easypaisa Sets a New Safety Standard for OOH
Sophia Khan on the hidden dangers of Pakistan’s outdoor advertising industry and how Easypaisa’s ‘Insured Billboards’ campaign is pushing the industry towards greater accountability and safety.