From Employees to Influencers
Employee-generated content is proving to be a far more effective tool for brands than traditional marketing strategies, argues Eman Ali.
social media marketing
The Way the Reels Crumble
Alyan Khan-Yusufzai on the Crumble cookie phenomenon.
A Digital-First World
As media consumption patterns transition to short-form, on-demand content,
Yasser Akhtar discusses the implications of these changes on brands.
Deciphering the Fluid Realm of Consumer Behaviour in Pakistan
Alifya Sohail shares insights from the talk show 'Navigating the Shift in Consumer Behaviour', by the Pakistan Advertising Association.
Connecting Through Immersion
Ayesha Aman discusses the benefits of event sponsorships.
Adopting Affiliate Marketing
Fauzia Kerai Khan discusses the accruing benefits of affiliate marketing for emerging and established brands.
Striking a Spark in the Local Market
Sparx enters the local smartphone market.
Are Influencers Good Value for Your Brand?
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
Once Upon a Future
Asrar Alam imagines the future of advertising 20 years from now.
Rockets or Rickshaws?
Khalid Naseem on the emerging trends that are affecting the direction Pakistani advertising is about to take.
We Are Not Beautiful
As Pakistanis, we need to come to terms with our innate prejudices about beauty, writes Tyrone Tellis.
Just Saying
Aurora's editorial from the September-October 2023 issue.
Principles Remain. Rules Change.
Is AI robbing you of your sleep? Read on...
The trap of vanity metrics
Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI.
In search of cupid on social media
How Dawn Films are digitally promoting 7 Din Mohabbat In.
Ramping it up
What digital agencies can expect in 2017.
Embrace or erase
The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB.