Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
Updated 25 Sep, 2024 01:47pm
Julian Saunders on what the coming AI wave could mean to advertising practitioners.
Published 13 Mar, 2024 11:24am
As exciting as the potential of AI may be, it is imperative that governments and civil society continue to work and lobby for its regulation and accountability, writes Umair Saeed.
Published 05 Mar, 2024 10:34am
Zohare Ali Shariff examines the changes that have affected PR in the last 25 years.
Published 17 Jan, 2024 04:45pm
Unless agencies bring accountability into the equation, clients are increasingly likely to drift towards in-house solutions, argues Umair Mohsin.
Updated 15 Feb, 2024 10:11am
Aurora's editorial from the September-October 2023 issue.
Published 18 Oct, 2023 12:53pm
Aurora's editorial from the July-August 2023 issue.
Published 16 Sep, 2023 12:11pm
Faraz Maqsood Hamidi on how Gen Z are redefining traditional cuisines by infusing them with international influences.
Published 30 Aug, 2023 02:26pm
Khalid Naseem on the impact of social media on the food choices of Gen Z and Millennials.
Updated 30 Sep, 2023 01:15pm
Farhan Khan, CEO, Brainchild Communications, on the untapped white spaces in the media ecosystem.
Published 25 May, 2023 12:17pm
Is Facebook a dying platform or is it here to stay?
Published 06 Apr, 2023 02:03pm
Ans Khurram on how to build an effective marketing story from data.
Published 09 Jan, 2023 10:50am
Faraz Maqsood Hamidi spills the beans.
Published 07 Jul, 2022 10:59am
How PTI has nailed social media as part of their communications strategy.
Updated 01 Jul, 2022 12:00pm
Three women-led start-ups that are gaining traction.
Updated 09 Mar, 2022 04:11pm
Syed Amir Haleem, CEO, Kueball, on using social media the smart way.
Published 02 Feb, 2021 05:13pm
International speaker Dr Frank Peter's tips on how to use social media successfully
Updated 08 Jul, 2019 03:10pm
Why has Surf Excel’s Holi ad been in the news for the wrong reasons?
Updated 10 Apr, 2019 12:24pm
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.
Published 07 Jun, 2018 01:09pm