Why Wellness Made Me Unwell
Sabah Bano Malik recounts her social media wellness traumas.
Social media
Cracking the Gen Z Code
As they weave across the digital ecosystems, brands will have to adjust their advertising playbook for Gen Z, writes Faiza Musawer.
Trial by Algorithm
When corporate failures and vigilante deeds collide, online crowds become the judge, jury and myth-makers, writes Alifya Sohail.
Auntie Algo and the Perfect Rishta
Auntie Algo has a rather unconventional proposal for Umair Kazi.
Dodging the Algorithm
Riffat Rashid discusses the content, formats and platforms that dominated 2024.
If Only Florence Nightingale Had a Dashboard
Despite their obvious benefits, dashboards are imperfect tools, writes Ans Khurram.
Brain Rot – Have You Got It?
'Brain rot' is now a word. But what does it mean?
Why Is Pakistan’s News Media Ignoring Gen Z?
Gen Z is interested in the news. They are just not interested in the way it is presented to them by the country’s news media organisations, argues Zahra Salah Uddin.
Gaming for Engagement
Gamification is emerging as a powerful tool to drive consumer engagement. However, it may not be suitable for every brand, warns Sarah Siddiqui.
Why the Reports of TV’s Death Have Been Greatly Exaggerated
Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
Your Very Own Superpower Ingredient
Julian Saunders on what the coming AI wave could mean to advertising practitioners.
AI and the Yellow School Bus
As exciting as the potential of AI may be, it is imperative that governments and civil society continue to work and lobby for its regulation and accountability, writes Umair Saeed.
From Influencers to AI
Zohare Ali Shariff examines the changes that have affected PR in the last 25 years.
The Importance of Aligning Creativity With ROI
Unless agencies bring accountability into the equation, clients are increasingly likely to drift towards in-house solutions, argues Umair Mohsin.
Just Saying
Aurora's editorial from the September-October 2023 issue.
Just Saying
Aurora's editorial from the July-August 2023 issue.
Burp
Faraz Maqsood Hamidi on how Gen Z are redefining traditional cuisines by infusing them with international influences.
Food Fetishes and Social Media
Khalid Naseem on the impact of social media on the food choices of Gen Z and Millennials.
Preparing for the Next Phase in the Media Agency Ecosystem
Farhan Khan, CEO, Brainchild Communications, on the untapped white spaces in the media ecosystem.
Here Today, Gone Tomorrow?
Is Facebook a dying platform or is it here to stay?
The What and the Why of Data
Ans Khurram on how to build an effective marketing story from data.
What My Friends in PR Will Never Tell You
Faraz Maqsood Hamidi spills the beans.
The Politics of Communication
How PTI has nailed social media as part of their communications strategy.
Social Media, Business – and Women
Three women-led start-ups that are gaining traction.
Not All Social Media Are Created Equal
Syed Amir Haleem, CEO, Kueball, on using social media the smart way.
5 ways to improve your social media game
International speaker Dr Frank Peter's tips on how to use social media successfully
All ‘daagh’ are not created equally
Why has Surf Excel’s Holi ad been in the news for the wrong reasons?
Great expectations
Social media has changed what consumers expect from brands. What brands must do to adapt to this altered demand.