As they weave across the digital ecosystems, brands will have to adjust their advertising playbook for Gen Z, writes Faiza Musawer.
Published17 Mar, 202510:09am
When corporate failures and vigilante deeds collide, online crowds become the judge, jury and myth-makers, writes Alifya Sohail.
Updated17 Mar, 202503:46pm
Gen Z is interested in the news. They are just not interested in the way it is presented to them by the country’s news media organisations, argues Zahra Salah Uddin.
Updated27 Nov, 202404:18pm
Gamification is emerging as a powerful tool to drive consumer engagement. However, it may not be suitable for every brand, warns Sarah Siddiqui.
Published07 Nov, 202401:37pm
As exciting as the potential of AI may be, it is imperative that governments and civil society continue to work and lobby for its regulation and accountability, writes Umair Saeed.
Published05 Mar, 202410:34am
Unless agencies bring accountability into the equation, clients are increasingly likely to drift towards in-house solutions, argues Umair Mohsin.
Updated15 Feb, 202410:11am