How did the internet blockage impact advertising effectiveness?
TikTok was an unsuspecting winner.
Snapchat
“If a certain influencer suddenly becomes famous, we must have the ability to get to her before anyone else”
CEO, Talking Point PK, speaks to Aurora about the impact of social media on the PR function.
Braving the new frontier of technology-based agencies
As agencies of the future become increasingly technology-based, let's take a look at the skill sets this will involve.
The great outdoors
Why great conversations always take place outdoors.
In search of cupid on social media
How Dawn Films are digitally promoting 7 Din Mohabbat In.
Breaking the digital conundrum
Digital publishers are unlikely to ever achieve a sustainable revenue model.
Fear of creativity
How we can cultivate a culture of fearlessness.
You’ve got (hate) mail!
Is Sarahah internet’s new self-esteem metre?
Brand Building in the Digital Age
PAS organises a master class in Karachi, conducted by Julian Saunders; an author strategist and trainer from Google.
The brave new world of social media IPOs
Despite some obvious concerns, Snap continues to show tremendous promise and has achieved a mass of loyal customers.
Optimistic or overpriced?
Is Snap (Snapchat’s parent company) going public really a good idea?
Self-destruct to success
How local brands can leverage Snapchat and build brand excitement.
The Millenial pitch
How to pitch your agency to a Millennial.
Too darned smart
Asim Naqvi, CEO, Ogilvy & Mather Pakistan, on how to advertise to Millennials.
Ramping it up
What digital agencies can expect in 2017.