Aurora Magazine

Promoting excellence in advertising

Short form content

The Rise of the Short, Cut Reel

The Rise of the Short, Cut Reel

Why watch an entire series when snippets will do? Siham Basir comments on a growing trend among younger audiences. Updated
The Long-Form Comeback

The Long-Form Comeback

Will the rising popularity of podcasts return our attention to longer formats? Sophiya Shams Rafi poses the question. Updated