Cover Story – The Prêt Effect Prêt is booming in the big cities, but will its appeal spread deeper into the smaller cities and towns of Pakistan? Updated 14 Mar, 2017 11:05am
Khaadi's multinational ambitions Shamoon Sultan, CEO, Khaadi, on his vision for the brand and the future of prêt wear in Pakistan. Updated 18 Dec, 2017 02:36pm