Ramzan’s Slim Pickings
Which brands stood out this Ramzan?
Shahrezad Samiuddin
Struck by Wanderlust
Patangeer's Amtul Baweja and Fahad Tariq Khan in profile.
The Hits and Misses of Ramzan 2022
"Concepts are more effective when the audience can see itself in the situations doing what the characters are doing"
An Advocate of Many Missions
Afia Salam, advertising practitioner, journalist and advocate, in profile.
Just A Mirror
If you are South Asian, you probably won’t find anything controversial in Indian Matchmaking.
5 Inspiring Ads From Ramzan and Eid
Ads that kept us engaged during Ramzan and Eid, according to Shahrezad Samiuddin.
Ramzan showstoppers
When Dr Aamir Liaquat Husain (ALH) appeared in the teaser for Geo’s Ramzan transmission, playing a martyred.
A heart-warming Ramzan?
Ad agencies got something right this Ramzan.
She’s (not) that girl!
The new Lux girls, Mawra Hocane and Maya Ali, lack star power, aura and an established celebrity status.
Masters of the kitchen
Chef Mehboob Khan and Chef Zakir Qureshi in profile.