Memorable Ramzan Ads 2025
Shahrezad Samiuddin on the ads that stood out the most to her this Ramzan.
Shahrezad Samiuddin
Thinking Beyond Walls
Shahrezad Samiuddin profiles Shaheryar Ghayas, CCO, Madnest and RevX.
Pakistan’s Storytelling Powerhouse
Shahrezad Samiuddin profiles author and screenwriter Farhat Ishtiaq.
A Legacy of Courage, Authenticity and Humanity: Shyam Benegal (1934-2024)
Shahrezad Samiuddin reflects on Shyam Benegal’s monumental legacy as a filmmaker who redefined Indian cinema.
Top 5s: 2024 Edition
Aurora's contributors list the best of 2024.
How Pakistani Designers Dazzled at the Ambani Wedding
Bollywood celebrities sported the beautiful ensembles of a multitude of Pakistani designers, from Faraz Manan to Hussain Rehar.
The Agrarian Thespian
Shahrezad Samiuddin profiles farmer and actor Samiya Mumtaz.
Ramzan’s Slim Pickings
Which brands stood out this Ramzan?
Struck by Wanderlust
Patangeer's Amtul Baweja and Fahad Tariq Khan in profile.
The Hits and Misses of Ramzan 2022
"Concepts are more effective when the audience can see itself in the situations doing what the characters are doing"
An Advocate of Many Missions
Afia Salam, advertising practitioner, journalist and advocate, in profile.
Just A Mirror
If you are South Asian, you probably won’t find anything controversial in Indian Matchmaking.
5 Inspiring Ads From Ramzan and Eid
Ads that kept us engaged during Ramzan and Eid, according to Shahrezad Samiuddin.
Ramzan showstoppers
When Dr Aamir Liaquat Husain (ALH) appeared in the teaser for Geo’s Ramzan transmission, playing a martyred.
A heart-warming Ramzan?
Ad agencies got something right this Ramzan.
She’s (not) that girl!
The new Lux girls, Mawra Hocane and Maya Ali, lack star power, aura and an established celebrity status.
Masters of the kitchen
Chef Mehboob Khan and Chef Zakir Qureshi in profile.