Heart Over Horsepower
Car advertising in Pakistan needs to take a U-turn, argues Sami Qahar.
Sami Qahar
Ibrahim Baloch’s Best Work
Sami Qahar on the best TVCs directed by the late Ibrahim Baloch.
Are Influencers Good Value for Your Brand?
In the labyrinth of social media platforms and metrics, Sami Qahar proposes five parameters on which to make your judgement call.
"Agencies are conditioned to think inside the box, which is why they come back with the same ideas again and again"
Sami Qahar, Executive Producer, Stimulus Productions, speaks to Aurora about the factors holding back Pakistan’s creative output.
2020’s Social Media Heroes
A list of a few rather surprising heroes in Pakistan’s 2020 social media sphere.
Pirates of the ad commercials? NOT!
A rebuttal.
The power of the beauty blogger
The impact of social media on beauty products.
Old is gold
Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them.
Why Taher Shah is a better brand than yours
Every single brand health KPI you wish your brand had achieved to gain market leadership, Taher Shah has achieved.
Can the Pakistan Super League get its marketing act together?
The PSL will have an uphill task if it is to survive – and much will depend on how it's marketed.