Looking Good in Times of Stress
Mamun M. Adil examines how beauty and personal care (BPC) brands are adapting their strategies to meet the changing expectations of their increasingly cost-sensitive and well-informed consumer base.
Saeed Ghani
Hitting the beauty spot
Naya Pakistan is the buzzword of 2018, yet something has to be said for the purana Pakistan that thrives within.
THE BUSINESS OF BEAUTY
Whatever else happens to the economy, the beauty and personal care segment continues to maintain an upwards trajectory.