“It is going to be about who will take whose share. That is the game.”
M. Raza Pirbhai, CEO, KFC, speaks to Aurora
about survival in a time of economic stress and staying relevant to Gen Z.
Sabroso
“Our long-term objective is to ensure that consumers demand our products”
Muhammad Sabir Salman, Executive Director, Sabroso, on the factors contributing to his brand’s success.
Chicken in a donut
Sabirs' Group launches Sabroso, their first product line in the frozen and ready-to-cook chicken category.