Why the Reports of TV’s Death Have Been Greatly Exaggerated
Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
ROIs
Reviving Pakistan’s Great Advertising Legacy 2.0
Ad Mad Dude lists 15 key insights for a creative renaissance.
Do You Really Understand ROI?
Measuring ROI is more complicated than you think, argues Tyrone Tellis.
Be Smart. Be Innovative. And up the Game.
Brands must continue to wage top-of-mind warfare as far as their media presence is concerned.
Earned Media Done Right
How to make earned media work for your brand.
Rethinking B2B
Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored.
The trap of vanity metrics
Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI.