Raihan Ali Merchant, Chairman and Founder, Z2C, speaks to Aurora about the constants in the media industry and his next big idea.
Updated
Marketers should not make the mistake of assuming that TV is dying. The facts speak otherwise, comments Urooj Hussain.
Updated
Ad Mad Dude lists 15 key insights for a creative renaissance.
Updated
Measuring ROI is more complicated than you think, argues Tyrone Tellis.
Published
Brands must continue to wage top-of-mind warfare as far as their media presence is concerned.
Published
How to make earned media work for your brand.
Published
Whether B2B or B2C, the target audience is tasked with making a decision – a commonality that should not be ignored.
Published
Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI.
Published
