From a kiryana to a superstore – the success story of Imtiaz Super Market
In conversation with Imtiaz Abbasi, MD, Imtiaz Super Market.
Retail brands in Pakistan
Selling the experience
Why brand managers need to rethink their retail strategies.
Selling picture-perfect homes
The evolving trends in home furnishing and how it is now becoming an ‘it’ industry.
Retail revs up
What happens when customers prioritise ‘experience’ over ‘product’.
Retail therapy
Can retail therapy be used as a means of self-transformation?
Retail goes omni
Moving to an omni-channel experience is a dramatic shift in the retail business but one filled with immense opportunity.
Dreaming larger than life
Adil Moosajee, Founder of Ego and The East End, in profile.