Interview: Sabir Sami
From Nov-Dec 2000: Sabir Sami, recently appointed CEO, Reckitt Benckiser, talks about his plans for revamping the company.
Reckitt Benckiser
Giving Advertisers Their Own Voice
Tariq Ikram (SI) recalls the early days of PAS’s formation.
A People’s Person With a Purpose
Zoya Altaf, PR and Communications Manager, Reckitt Benckiser, in profile.
Get out of the city
What happens when rural consumers don’t buy a city mindset.
High5s for health
Unilever’s brand Lifebuoy celebrated Global Hand washing Day in Karachi with the theme, ‘High5forHandwashing'.
Finding Nemo
How brands can shine in a VUCA world.
A sound idea
Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music.