The Zeigarnik Effect and the Power of the Incomplete
Tamoor Mir discusses how to induce engagement by leaving your audiences wanting for more.
Real Time Engagement
Learning In Crisis
Learning today requires a new mental paradigm that fits the culture of a new generation, argues Puruesh Chaudhary.
Campaign Watch (March-April 2023)
Murtaza Shakir talks about ad campaigns that hit the mark – and those that didn't.